General company data

Language:

Last updated in May 2020.

ADVA is a company founded on innovation and driven to help our customers succeed.

Our technology is the foundation of a shared digital future and empowers networks across the globe. We’re continually developing breakthrough hardware and software that leads the networking industry and creates new business opportunities.

It’s these open connectivity solutions that enable our customers to deliver the cloud and mobile services that are vital to today’s society and for imagining new tomorrows.

Together, we're building a truly connected and sustainable future.

ADVAntages

Focus on growth markets

ADVA focuses on growth markets in the telecom space that have one thing in common: a strong and sustainable demand for innovative connectivity solutions.
These markets are driven by the digitization of society and its ecosystems. The global megatrends “cloud” and “mobility” accelerate the demand for more bandwidth, demand a faster and more flexible service creation and require ultra-precise network synchronization.
The total addressable market for ADVA was estimated to be USD 15 billion in 2019 and will, according to industry analysts, grow to USD 18.5 billion by 2024.

Innovation

ADVA’s industry-leading engineering force is focused on three key technologies that are strategically important for the modernization of networks. The company outperforms the engineering power of other vendors in relevant applications.
Focus on innovation drives market success and has made ADVA the global leader for data center interconnect solutions for private enterprises with a market share of close to 30% globally and more than 50% in EMEA.
The company is a technology leader in cloud access solutions (Carrier Ethernet with NFV) and in network synchronization, expanding its current market share.

Speed for customers

ADVA has a strong track record of being first to market with new functionality that adds value for customers.
A responsive team serves customers around the globe, with 53.7% of ADVA’s 2019 revenues generated in EMEA (Europe, Middle East and Africa), 38.4% in the Americas and 7.9% in Asia-Pacific.
ADVA’s innovative networking solutions have been deployed by several hundred service providers and thousands of enterprises around the globe.

Trusted partner

ADVA’s unique combination of innovation, focus and speed has seen the group build close partnerships with customers, resulting in repeat purchases and strong cross-selling opportunities for its innovative networking solutions.
As a trusted partner for two decades, ADVA provides high-quality solutions with lowest cost of ownership and best user experience.
ADVA is led by a dynamic, international, experienced and highly-motivated management team with many years of senior management background, making it a dependable partner when it comes to building long-term business relationships.

End customers

Several hundred service providers

Including British Telecom, Centurylink, COLT, Deutsche Telekom, Microsoft, PCCW, SingTel, TATA Communications, Telecom Italia, Telefónica, Telstra and Verizon

Thousands of enterprises

Including Fortune 500 companies, financial institutions, government agencies, healthcare providers, insurance companies and universities

Employees

As of December 31, 2019, ADVA Optical Networking employed a total staff of 1,909 employees:

Employees per department	2018	2019	Change
(as of December 31)
Research and development	945	958	+13
COGS	379	392	+13
Sales and marketing	343	368	+25
General	164	166	+2
Apprentices	26	25	-1
Total employees	1,857	1,909	+52

Revenues and profitability

2019 Revenues: EUR 556.8 million
2019 Pro forma operating income: EUR 24.8 million (4.5% of revenues)
2019 IFRS operating income: EUR 12.0 million
2019 IFRS net income: EUR 7.0 million

Pro forma operating income/loss is calculated prior to non-cash charges related to the stock compensation programs and amortization and impairment of goodwill and acquisition-related intangible assets. Non-recurring expenses related to restructuring measures are not included.

Further financial information can be found under our financial results section