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ADVA Optical Networking to Reveal How NFV Transforms Rural Broadband Provision

Presentation Shows Pure-Play Virtualization Is Key to Building Profitable Connectivity in Underserved Areas

  • Speaker: Bill Nelson, manager, sales, North America, ADVA Optical Networking
  • Topic: Transport SDN: Pure-Play Virtualization for Rural Broadband
  • When: Thursday, May 12, 10 a.m.-10:30 a.m.
  • Where: 2016 ACE SCHOOL & RUS SYMPOSIUM, San Antonio Marriott Riverwalk, San Antonio, Texas, USA


Delivering broadband to remote locations is becoming ever more challenging. As government funding to recoup the high costs of reaching underserved areas becomes more difficult to obtain, rural broadband providers face an uncertain future. What they need are new approaches and technologies to build revenue, reduce costs and gain operational efficiencies. They require strategies for competing and partnering with larger companies and public-owned providers. What they need is the power of network functions virtualization (NFV) to drive business today and enable continuous innovation in the future.

In this session, Bill Nelson will explain how virtualization, which brings many advantages for communication service providers (CSPs), is particularly beneficial for those delivering broadband to rural areas. He will show how much rural CSPs can achieve when they have the ability to quickly automate system management and move a network environment with a few keystrokes. With open, pure-play NFV and SDN, CSPs can branch out and offer rural customers security and managed services. Bill will also reveal how rural CSPs can win new business by partnering with larger competitors or competing with them on price.