ADVA Optical Networking Presentation Shows Nordic Data Centers How to Attract Big Business

• Speaker: Dieter Will, VP, business development, ADVA Optical Networking
• Topic: Drawing Customers North – Discover How Off-Shore Nordic Datacenters Can Bring Big Business to Scandinavia
• When: Thursday, April 7, 1 p.m.
• Where: Datacenter Forum, Hall 2, Crowne Plaza, Helsinki, Finland

Following the phenomenal boom in Nordic data center investment from the likes of Google and Facebook, what’s the next step for Nothern Europe’s smaller data center operators? With so many organizations looking to migrate workloads to the cloud and harness the benefits of big data analytics, the time is now for data center operators in Nordic and Baltic countries to draw business from the south. But how can they leverage the region’s advantages to lure customers north, while also competing with the global giants on their doorstep? What’s the secret to harnessing the benefits of Scandanavia’s cheap, reliable, renewable power and IT-savvy population, while also offering something that the big boys can’t?

In his talk, Dieter Will explains that bigger isn’t always better. He reveals the key areas where smaller data centers can differentiate their service offerings to win major customers. He argues that they have unique capabilities to challenge the multinationals and their economies of scale. He shows how disaster recovery and business continuity capabilities, such as providing synchronous data mirroring, actually lift them above their larger, less responsive rivals. And he covers other key features such as providing Tier 3 or Tier 4 data center services in a twin data center architecture, including bundling a unique connectivity solution for highly secure, low-latency data transport from meet-me rooms to hosting locations.