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ADVA Optical Networking and DartPoints Win GTB Innovation Award for NFV Deployment

ADVA Ensemble Enables Virtualized Micro Data Center Services at the Network Edge

ADVA Optical Networking announced today that it has won a joint Business Service Innovation Award with DartPoints at the Global Telecoms Business (GTB) Innovation & Technology Summit. Presented at a ceremony in London, the accolade recognizes DartPoints’ pioneering micro data center service offering built on ADVA Ensemble network functions virtualization (NFV) technology. The companies’ bold strategy to give customers a competitive advantage through virtualization at the edge of the network lifted them above competing solutions. DartPoints is successfully using the new solution to provide enterprises with dynamic and cost-efficient software-based services.
Our Ensemble product suite opens the door to multi-service edge hosting and makes virtualized services accessible to a far wider range of customers.
Prayson Pate, CTO, Ensemble Division, ADVA Optical Networking

“DartPoints is extending the cloud by bringing it to small and medium-sized businesses. We colocate micro data centers with our customers who are looking for cost-effective ways to create customized data centers to meet their specific needs,” said Satya Baddipudi, CTO, DartPoints. “We’re virtualizing our managed service offering with the Ensemble Connector NFV infrastructure solution, along with Ensemble Orchestrator to provide dynamic services to our customers at a price they want to pay. Because this solution is completely open, we’re free to mix-and-match virtual network functions (VNFs) from many suppliers, all hosted and orchestrated using ADVA Ensemble solutions. It’s an exciting new way of doing business.”

DartPoints is now using its new virtualized managed service offering built on the ADVA Ensemble product suite to instantly deliver on-demand VNFs at the customer premises. With the multi-tenant Ensemble Orchestrator, a revolutionary ETSI-MANO-compliant NFV management and orchestration solution, instances of a VNF can be provisioned with multiple customers. The Ensemble Connector provides virtual switching and CE 2.0 functionality in a hardware-agnostic, software-only solution. It pairs with the ADVA FSP 150 ProVMi to create one platform for both services and network access. This powerful combination enables DartPoints to share network resources for optimized utilization and reduced overhead costs.

“The micro data center model, enabled by our Ensemble product suite, opens the door to multi-service edge hosting. It demonstrates the business case for virtualized services and makes them accessible to a far wider range of customers,” commented Prayson Pate, CTO, Ensemble Division, ADVA Optical Networking. “The secret sauce that makes this unique solution possible is our Ensemble Orchestrator. It handles VNF onboarding and deployment so that DartPoints can provide services to many customers at once. This GTB Business Service Innovation Award is a clear validation of how our technology is enabling service providers to migrate to a new, agile, software-based approach to networking.”

ADVA Optical Networking announced today that MEDIA BROADCAST, Germany’s leading media and broadcasting service provider, has deployed the ADVA FSP 3000 to power its scalable fiber optic backbone throughout Germany. The technology is being used to transport data services, uncompressed high-quality video and audio services directly on the optical network. Native video transmission on the physical layer radically simplifies the process of transporting media data by eliminating costly conversion methods and removing signal degradation. The ADVA FSP 3000 transport solution is unique as it features multichannel audio digital interface (MADI) technology to route up to 64 discrete digital audio signals integrated in the optical transport layer.
“Having the freedom to transport video and audio in its native format puts our customers in a fantastic position. It enables them to transmit content between production sites, event locations and studios in the highest quality,” said Daniel Wolbers, group manager, transport and infrastructure, MEDIA BROADCAST. “We expect that the demand for uncompressed video transmission will increase further. That’s why we decided to upgrade our backbone. Now we’re prepared for the future and can continue to deliver brilliant performance according to the needs of our customers.”
Having the freedom to transport video and audio in its native format puts our customers in a fantastic position.
Daniel Wolbers, group manager, transport and infrastructure, MEDIA BROADCAST

MEDIA BROADCAST’s backbone network will support high-performance transmission of any traffic protocol, including HD-SDI and 3G-SDI video and multiple audio signals with MADI devices. The network utilizes each optical wavelength to transmit a variety of video, audio and data channels simultaneously. MEDIA BROADCAST has already used the ADVA FSP 3000’s capabilities to build tailor-made transport solutions for some of Germany’s major media enterprises. These include new contribution networks for public broadcasters Rundfunk Berlin-Brandenburg and Mitteldeutscher Rundfunk and the transmission of live Bundesliga games for Westdeutscher Rundfunk via ADVA FSP 3000 access links connecting all stadiums to the nationwide backbone.

“MEDIA BROADCAST is deeply committed to innovation. They believe in harnessing the most advanced technology available to help broadcasters connect with audiences and share their vision,” commented Thomas Schneider, director, enterprise business development, ADVA Optical Networking. “Now everything from breaking news to groundbreaking TV drama can be transported at the lowest latency and viewed in perfect HD quality. The power to transmit raw, uncompressed video and audio formats frees MEDIA BROADCAST’s customers to do what they do best. It enables them to be creative, to be daring, to deliver exciting content that they know their audiences will love. What’s more, the modular design of our FSP 3000 means MEDIA BROADCAST will be able to scale to 100Gbit/s and beyond in the future.”