Having the freedom to transport video and audio in its native format puts our customers in a fantastic position.
MEDIA BROADCAST’s backbone network will support high-performance transmission of any traffic protocol, including HD-SDI and 3G-SDI video and multiple audio signals with MADI devices. The network utilizes each optical wavelength to transmit a variety of video, audio and data channels simultaneously. MEDIA BROADCAST has already used the ADVA FSP 3000’s capabilities to build tailor-made transport solutions for some of Germany’s major media enterprises. These include new contribution networks for public broadcasters Rundfunk Berlin-Brandenburg and Mitteldeutscher Rundfunk and the transmission of live Bundesliga games for Westdeutscher Rundfunk via ADVA FSP 3000 access links connecting all stadiums to the nationwide backbone.
“MEDIA BROADCAST is deeply committed to innovation. They believe in harnessing the most advanced technology available to help broadcasters connect with audiences and share their vision,” commented Thomas Schneider, director, enterprise business development, ADVA Optical Networking. “Now everything from breaking news to groundbreaking TV drama can be transported at the lowest latency and viewed in perfect HD quality. The power to transmit raw, uncompressed video and audio formats frees MEDIA BROADCAST’s customers to do what they do best. It enables them to be creative, to be daring, to deliver exciting content that they know their audiences will love. What’s more, the modular design of our FSP 3000 means MEDIA BROADCAST will be able to scale to 100Gbit/s and beyond in the future.”